In 2007, I moved from Washington, DC to San Diego for graduate school. While I had hoped to keep Culture of Soccer going while in school, I found it challenging to do so. My time became extremely limited as I threw myself into my PhD program. Culture of Soccer went on hiatus for about a year. I tried to restart it but school continued to get in the way.

Five years later, I’m still in school but much farther along. Having completed coursework, I am now focused exclusively on my research (on the growth of youth soccer in the United States). With this transition to a new phase of school, I began to want to return to writing about soccer. I thought about restarting Culture of Soccer, but the idea of doing something new intrigued me even more.

Late last year, I approached Tom Dunmore of the website Pitch Invasion and asked if he might have any interest in working on a magazine together. Having seen the growth of soccer in the United States and Canada in recent  years and the emergence of a dedicated fanbase, I thought there would be a place for a magazine that does in-depth coverage of North American soccer.

Over the past few months, we’ve been joined by John Turnbull of The Global Game, a website which was an inspiration for Culture of Soccer, and Liam Murtaugh, whose work as art director has been invaluable.

Together, we’ve created a new magazine, XI Quarterly, which we’ve just launched. I’ll keep Culture of Soccer up as an archive of work that I’ve done over the years, but my main creative energy will be dedicated to this new project. I hope you’ll check out our website as well as our Kickstarter page, where you can support the launch of XI.

Thank you to those who read Culture of Soccer over the years and I hope you’ll enjoy XI Quarterly in the future.

Below are some photos that I took of two games between African League teams. I was told that the games were friendlies and that the league itself will start next weekend. I will be returning to the league to do features on several of the teams. Check back soon for that!

Game #1

Dharee Oromo, the Ethiopian team

San Diego United, the Somali Bantu team

Game #2

Black Lions, the Southern Sudanese team

Africa United, a team with an accurate name (its players are from Congo, Nigeria, Somalia, Ethiopia, Sudan, Burundi, Cameroon, along with two Mexican-Americans)

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The academy formed as part of Chivas’s sangre nueva (new blood) effort to develop young talent. While at a player identification try-out in 2005 for young players that Chivas Guadalajara put on in San Bernardino (it drew 15,000 players and showed the top brass in Mexico that there was the potential for a US-based team; later that year Chivas USA was founded), Alexis was identified by then scout Dennis te Kloese. Esmaldo and Gilbert kept in contact with te Kloese and when Chivas decided to establish actual affiliated academies in the United States, South Valley Chivas become the second one.

Photo: South Valley Chivas Academy

While it might seem odd that a club based in Guadalajara, Mexico would seek a partnership with a youth club in California’s Central Valley, it makes sense when one considers the history of Mexican migration to that area to work in its expansive agricultural fields. Esmaldo Hernandez estimates that around 75% of the players in the academy are Mexican or Mexican-American. The Hernandez brothers estimate that half of the players in the academy are children of farmworkers, which creates many challenges. Although they try to keep the costs low, the $35 monthly fee is too much for many. Gilbert and Esmaldo do fundraising in the community and even chip in their own money to help players, half of whom receive scholarships, to be part of South Valley Chivas.

The location of the academy also proves a formidable challenge. Located in the small town of Porterville (population 30,000) in Tulare County (the poorest in California) in the middle of the Central Valley, well known for agriculture, which has fields that stretch as far as the eye can see. Yet these are agricultural, not soccer, fields, and finding opponents often involves a long drive. The nearest serious competition is 75 miles away in Fresno; Los Angeles is 3 hours away. Chivas USA has invited players from the academy to come to events in LA, but when Esmaldo has told parents about the opportunity, some have expressed reluctance because they can’t afford to take their kids. “They say, ‘I can’t go, I have to work.’ And it’s not just one or two. Pretty soon, you need a bus load because it’s 20 kids who can’t afford it.”

Farmworkers in Tulare County (photo: Humboldt Magazine)

Getting to games is a challenge for the academy’s teams, and as a result it is often difficult to get their players noticed by scouts and coaches from professional and college teams. Players who Chivas USA might be interested in having join their academy can’t spend the time or money to take the three times a week trip to LA. Chivas Guadalajara has shown interest in some players as well (and indeed some have gone to play with their youth teams for tournaments like Copa Chivas), but for many parents, especially those who don’t have papers to be in the US, the idea of sending their kid to Mexico to join that team’s youth academy is off-putting. “What good is it going to do to have my son over there [in Mexico],” Esmaldo has heard several say, “if I can’t even leave the country?”

In addition, the move by US Soccer to establish a development academy system in 2007 has, ironically, marginalized clubs like the South Valley Chivas Academy that are not a part of it. While the academy almost made the cut, it was not one of the select group of clubs chosen and thus does not receive the support and scouting that those within the system do. When informed of this decision, Gilbert was disappointed, but told US Soccer, “it’s a good thing what you’re doing with the academy system, but for us, what you’re doing is just making it that much harder for some of these kids to be looked at.” He insists: “There is talent here. There’s just not the funding to do anything with these kids.”

Being Mexican-American helps Esmaldo and Gilbert Hernandez connect to academy players as well as their families. But there are some areas in which cultural differences make it a challenge for them to achieve the academy’s goals. 75% of players on the boys teams, for example, are Latinos while only 25% of players on the girls teams are Latinas. Little by little, Esmaldo says, they are seeing changing gender norms that are allowing more Latinas to play. “But still,” he says, “you’ve got old Mexican customs that girls aren’t supposed to play soccer.”

South Valley Chivas girls 1998 team (photo: South Valley Chivas Academy)

In addition, while Gilbert tries to help players to do everything necessary in order to ensure they are eligible to play at the college level (in his day job, he works for the local schools), he often has to fight against cultural norms, including the desire of parents as well as their children to keep family members close by. “For many, it’s like they are still living in Mexico,” says Gilbert. For them, the idea of going several hours or farther to play college soccer can be a tough sell. In some cases, talented players end up getting lured to play in local unaffiliated leagues made up primarily of Latino players. Gilbert and Esmaldo say that the success Alexis and Amber have had has shown some the possibilities that are out there, but it continues to be a tough slog.

The Hernandez brothers say they continue to do the work to support the academy because they want to see youngsters from the community (where they both grew up) succeed. Although they face many obstacles, they hope to see their hard work bear fruit. With half a dozen of their current U18 team being looked at by college coaches and some having interested pro teams in Mexico, their efforts appear to be paying off. The poverty and remoteness in the Central Valley may be obstacles, but South Valley Chivas is helping to overcome them in order to develop talented players. “If you have talent, someone needs to look at you,” says Esmaldo. “Talent is talent, no matter who you are.”

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The concept for the film became crystallized in November of 2008, during qualification for this summer’s World Cup. Miralles was talking with some Mexican friends of his and suggested that, based on form at the time, it was possible that the US could beat Mexico in the Azteca. Their shocked response, he says, showed him that “there is something really deep and important here.” He wondered to himself how a victory over their fiercest rivals could mean something so different to fans on either side of the Rio Grande. “Why is that different for an American fan, who might say, ‘that would be cool!’ versus a Mexican fan, who would describe the same result as ‘catastrophic’?”

Miralles got in touch with two old UCLA film school classmates of his, Mike Whalen, based in Santa Clara, andRoberto Donati, in Mexico. Together, they have been working for nearly two years to make their vision reality. Gringos at the Gate, as the in-progress trailer shows, explores what soccer means to citizens of the two North American neighbors, especially in light of the US teams dramatic improvement in recent years.

The scope of the project has expanded as the filmmakers have worked on it. At various points, they have wanted to finish filming, but opportunities to interview important people have come up, and they have continued to shoot. “The thing with documentaries is that they keep going and going and going,” says Miralles. He says they have ten interviews left and intend to wrap up shooting in the next couple of months.

Asked what the main message he has taken so far, Miralles answers in two parts. For the United States, he refers me to an interview Bruce McGuire of DuNord did with This is American Soccer. McGuire told Adam Spangler: “I’ve told people for years that soccer in America is like a glacier. It’s moving slow, and most people can’t see it, but there is no stopping it. And it’s going to destroy everything (laughing) in its path eventually. It might take 1000 years, but it’s going to do it.” Miralles says he concurs with McGuire, noting that making this film has “made me very optimistic about the future of soccer in the United States. There are so many diverse people who are so interested in the sport. It goes deeper than I ever imagined.” The growth in of knowledge and sophistication among US fans in recent years has amazed Miralles. As an example, Miralles told me about wearing a retro Johann Cruyff LA Aztecs jersey to last summer’s LA Galaxy vs. Barcelona friendly and having fans come up to him saying, “Oh, that’s so smart because Cruyff played for both teams!”

Johann Cruyff LA Aztecs jersey (photo: Toffs)

Mexico, on the other is a country that Miralles describes as a “classic soccer culture.” Given the predominance of soccer in the Mexican sporting landscape, so much of many Mexicans’ identity comes to be tied up in the performance of the Tricolor. Though soccer may seem to be unrelated to more “serious” matters, Miralles believes it is intimately tied up with national identity and self-esteem. He quotes Mexican commentator, who says that soccer is “the most important of things that have no importance.” This importance is especially acute because Mexico has “the misfortune to be next to the richest, most powerful country in the world,” and much of the film documents how Mexicans have dealt with the fact that their rich, powerful neighbor has started to care about, and often beat them in, the one thing in which they always had an advantage: soccer.

The Mexican collaborator on the film, Roberto Donati is also a psychologist, and Miralles told me that he has said that if the two countries were individual people, he would describe Mexico’s feeling of inferiority toward the US as a “psychosis.” Losing to the US, then, takes on far more importance than a loss to any other opponent. The rivalry, Miralles says, “is much more intense for a Mexican than an American could ever understand.”

Mexico and the US today are tied even more intensely than ever through immigration. With millions of Mexicans and Mexican-Americans in the US, the question arises of whom these fans choose to support. Miralles notes a game played in the Rose Bowl in 1994 (leading up to that year’s World Cup) in front of 80,000 produced images of mostly Mexican fans that led many in the national media to take note. In an interview, Gustavo Arellano, satirical writer of Ask a Mexican fame, told Miralles that it was on that day that people said, “Holy shit there are a lot of Mexicans in our country!” and it spurred talk of increased border enforcement (legislation was enacted in 1996).

Mexico fans at the 2009 Gold Cup final in New York (photo:  Every Joe / Newscom)

It’s not surprising, Miralles told me, that children of immigrants, many of whom, he notes, grow up in households dominated by Mexican culture, would come to support Mexico. However, the US victory over Mexico in the 2002 World Cup marked a turning point, “the beginning of the cracking of solidarity” among Mexican-American fans. It was then, when the US beat Mexico on the biggest stage of all that many Mexican-Americans really took notice of the Americans as a power, and many started to see them as a team worthy of supporting. This trend has persisted, Miralles believes, and as the US continues to improve, its support from second and later generation Mexican-Americans will grow.

Although he continues to find interesting people to talk with and stories to tell, Miralles says he and his collaborators are hoping to finish what will be a 95-minute movie by the summer. They hope to have a release right after the World Cup in order to take advantage of the excitement the tournament will generate. It is a project that Miralles has poured his heart and soul into despite the fact that it is only a side project on top of his regular work in television and film. He has also opened his wallet to make his dream reality – he has funded much of it himself with the hope that it might get picked up by a distributor after completion. What would his greatest hope be for the film, I ask. “I have a fantasy that it is such a mind-blowing film that we take it to Sundance and it wins audience favorite. And then of course HBO Films picks it up, it does a cable run …” He trails off, smiling, aware that it is, after all just a fantasy for what is still, despite the growth of soccer in the United States, an esoteric topic. No matter what happens, Miralles says he has been happy to be involved in making the film.  “It’s been very enlightening – and fun!”

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Diego Buanotte’s car after the accident (photo: Olé)

Buanotte is far from the only young soccer player to be involved in a serious car accident. Young American forward Charlie Davies is currently recovering from injuries he sustained in an October crash in which he was a passenger. Like Buanotte, Davies was lucky, as a friend of his died in the accident. Davies is recovering and hasshown signs of progress recently.

Buanotte and Davies were both seriously injured in crashes, but other players who have been involved in accidents have – often incredibly – escaped unharmed. Such is the case of Real Madrid and France forward Karim Benzema, who was involved in a crash the day after Christmas. Benzema smashed up his yellow Lamborghini in a crash with a Porsche. Incredibly, this was the second accident in which the young Frenchman has been involved in the past two months. He also managed to smash his car into a tree on his way home in November. Incredibly, he walked away from both accidents unscathed.

Benzema’s teammate Cristiano Ronaldo was also incredibly lucky to escape without serious injury after crashing his Ferrari into the wall of a tunnel in Manchester nearly a year ago. Images afterward showed a smashed-up car but Ronaldo was still as pretty as ever.

The results of the Ronaldo crash (photo: BBC/PA)

Former Dutch international Patrick Kluivert is another player to be involved in a serious car accident. In 1995, while a young Ajax star-in-the-making, Kluivert plowed his car into Marten Putman and killed the Amsterdam man. Kluivert was eventually charged with manslaughter, though he never served time in prison. Kluivert said later that the incident shook him deeply. He said, “Something inside me is broken. I can never be fully happy again. Before the accident, I was sometimes reckless, but that is normal for my age. Now, in one moment, it is gone. The child in me has been killed. Only when I am on the field can I be myself [and] feel completely free.”

Kluivert’s words indicate one reason why players are often involved in car accidents. Young, famous, and wealthy, they see themselves as invincible, and often act recklessly. Some, like Benzema and Ronaldo, escape without serious injury; others, like Buanotte, Davies, and Kluivert cause serious injury to themselves and to others.

What is the effect of such accidents on the players themselves? For Kluivert, it may have been one of the main reasons why the player who looked a worldbeater at age 18 never replicated that form later in his career. Kluivert floundered at teams throughout Europe before calling time on his career recently. What will become of Diego Buanotte and Charlie Davies? Both face a long road back to full physical and psychological health. They will need tremendous strength to overcome the trauma of serous car accidents and live out the potential both young players have shown on the field.

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The Football Supporters’ Federation protest sign against the 39th game (photo: Football Supporters’ Federation)

The strength of connection between teams and their place of origin may come as a bit of a surprise to American fans. Professional sports in the US became “franchised” so early on that Americans learned quickly that no club was too closely tied to its home to avoid being moved if its owner saw fit. Baseball’s Brooklyn Dodgers fans were heartbroken in 1957 when owner Walter O’Malley took the team 3000 miles west to its new home in Los Angeles. The same fate befell the American football Baltimore Colts, whose owner moved the team to Indianapolis in the middle of a snowy 1984 night. While I don’t want to deny the often strong connection between American sports teams and their homes (Red Sox nation, hold your fire), we in the US have seen teams ripped from one place and moved to another often enough to become quite cynical about the connection between clubs and their homes. Professional sports in the US are, and long have been, as much about business as anything else.

This is not the case in much of Europe, where clubs, from their beginnings, came to be strongly associated with the place from which they sprang. The late rise of professionalism in the UK, in particular, meant that clubs’ players often came from the local community and lived in it the same as any other member. Clubs’ identities came to be closely tied to those of the local community, and separating the club from its community was largely seen as a non-starter (that said, Arsenal’s move from South to North London in 1913 is a huge exception). Indeed, clubs more often served to incorporate arriving immigrants into their new communities. Many Irish men in Glasgow found a home at Celtic, for instance, just as many migrants from southern Spain found a home at Barcelona FC. One recent migrant, Eseteban, told the website The Travel Rag: “When I came here from Andalusia one of the ways I was able to feel part of the city and part of Catalonia was to support Barça. It was hard being a migrant but the club gives you an identity. Now I feel Catalan and I’m proud to live in Barcelona.”

If club teams are closely tied to their homes, one might imagine national teams would be even more so. It can be argued that especially in these times of increased globalization, sports are one of the few arenas in which people can continue to feel a strong connection to their countries. But in the 21^st century, the connection between nations and their national teams is changing dramatically. The bond between national teams and the nations from which they come is, in many cases, no longer as strong as it once was.

At the conclusion of World Cup qualifying last month, Tim Vickery noted that many South American fans must now wait a long time before they will see their teams play at home. Vickery points out that a “gentleman’s agreement” means that European clubs release their players for friendlies as long as these matches are played in Europe. Having the chance to gather their best players is one reason that many national teams play matches outside of their home countries, but it is far from the only one. Often just as important is the chance to make money. When Brazil played England in recent friendly, the game did not take place in London or Rio de Janeiro. It was played instead in Doha, Qatar. Brazil has outsourced the scheduling of its friendly matches to Swiss company Kentaro, leading the seleçao jetting off in recent years to destinations such as Chicago, Boston, Seattle, Dortmund, Montpellier, Dublin and London. Brazil has clearly capitalized on its global appeal, though it is an interesting question to wonder how Brazil’s image may change it the team never plays in Brazil.

Brazil vs. England in Qatar (photo: Who Ate All the Pies)

Other countries have played abroad in the hopes of improving their national teams. This is the approach that New Zealand has employed in recent years, as Colin Peacock outlined on a recent Football Weekly podcast after that country qualified for the World Cup: “They decided: look, no one ever comes to New Zealand to play so we will assemble our team of journeymen from the second tiers of various leagues across the world and Ryan Nelsen if he can make it and play a few games across Europe. They absolutely targeted this opportunity and now they’ve done it.”

While the examples given so far all involve distancing national teams from their fans, there is also an interesting trend of teams going to places where migrants have settled. Mexico is perhaps the best example of this. The Mexican national team often takes advantage of the millions of Mexicans and Mexican-Americans in the United States and plays friendlies north of the border. A look at recent results shows Mexico lining up against Peru, Colombia, and Argentina on American soil, not to mention regular friendlies against the United States itself, all of which sell out huge stadiums. The appeal of playing its games abroad for the Mexican federation is two-fold: it gives Mexican fans abroad the chance to see their team play while giving the federation the opportunity to rake in huge sums of money. Indeed, this combination leads many countries with immigrant populations in the United States to stage matches here (see, for example, a recent friendly between Honduras and Peru played in Florida).

Sports are about creating community, as Simon Kuper has pointed out recently. He quotes Michael Oriard, who writes in his new book about college (American) football, that “a college football game at Michigan or Alabama, with its bands and cheerleaders, its pre-game tailgating, and its postgame partying, is something like a folk festival providing a sense of community, meaningful ritual, and sheer pleasure for millions of Americans each weekend in the fall.” Yet what happens when those games occur far from the place from which the team springs? Increased ease of communication and travel, key features of the contemporary wave of globalization, are changing the connection between soccer teams and the places from which they come. While the strong connection that many European clubs have to their place of origin has made moves such as that of MK Dons the exception to the rule, national teams throughout the world are increasingly playing matches wherever they can top-quality opponents, émigré fans or oodles of cash. Ironically, the national teams, whose existence is in part predicated on their connection to specific places, are coming to be less and less tied to their homeland than are club teams.

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Within anthropology (the discipline in which I am doing my PhD), and indeed through the social sciences, there has been an emphasis in recent years to get away from previous modes of inquiry whose basic thrust was to figure out “the culture” in some society. This earlier emphasis on figuring the single cultural system led anthropologists to ignore the diversity within cultures. Today, anthropological writing is replete with assertions of heterogeneity in what would have previously been assumed to be homogenous cultures (often so much so that the reader is left to wonder if there are any cultural rules at all).

I have done much thinking about what American soccer culture is, and the main realization I have come to is that there is no such thing. Instead of talking about American soccer culture, we are better served to look at the diversity that exists among those who are involved in the game in the United States. There is no single American soccer culture, but there are many American soccer cultures.

What follows is my initial attempt to think about the various American soccer cultures that exist. I present this list with the disclaimer that: 1) it is just a beginning and I don’t claim to cover every single American soccer culture that exists, 2) many people fit in more than one culture, although the separate nature of some cultures leads to the impression – false, I believe – that soccer is not popular in the United States. If you have other ideas for American soccer cultures, please leave a comment!

Suburban soccer

When many people think about American soccer, the first culture that comes to mind is the game that kids in the suburbs play. Drive around nearly any suburb in the United States and you are likely to encounter fields full of children playing soccer. Soccer is one of the most played sports among children in this country, and the US has the most registered youth players of any country in the world. And who can forget the archetypal soccer mom?

The professional game

Most people are focused on MLS these days, with Real Salt Lake having just won the title. 15 teams makes up MLS, though 3 more will join the league in the next two years, with more expected to follow them. The league has made steady progress since its inception in 1996, growing to a level of prominence on the American sports scene many never thought possible. The league’s success in recent years has come as it has switched away from Americanizing the sport by gimmicks such as hockey style shootouts to settle ties and embraced a more traditional brand of soccer. Although the league’s popularity is still well behind that of professional baseball, basketball, and American football, MLS is growing steadily and will likely continue to do so. (he newly announced “competition” for MLS – the name-appropriating NASL – will likely go the way of so many other professional leagues in the US (see, for example, this article on failed American football leagues) that have tried to compete with their more established competition: nowhere.

College soccer

For years, college soccer was looked down on by those who saw it as less than serious preparation for the professional game. But in recent years, the college game has produced more and more players who have been successful in MLS and abroad (e.g. Maurice Edu and Charlie Davies). College soccer does not attract the rabid following of college basketball and American football, but under the radar, some teams have begun to attract decent crowds (Maryland is known for having good atmosphere at its games and Akron’s coaching recently boasted about the 2700 fans who attended their game against South Florida). College soccer may still not be the preferred option for those on the fast track to stardom, but it does provide a viable option for many young and talented players.

Euro snobs

Despite the growth of MLS, there is a significant group of American soccer fans who care not one iota about the domestic league. But ask these fans about goings-on in England, Spain, Italy, France, Germany, etc and they can give you the latest standings, top scorers, and upcoming games in each league. Referred to disdainfully as “Euro snobs” (I am not sure how they, presumably less disdainfully, refer to themselves), they insist they are only interested in truly top-level soccer no matter where it is played.

Liberal elite

Many Euro snobs come from Sarah Palin’s favorite group: the “liberal elite.” Their cosmopolitanism extends from their media preferences (National Public Radio, the New York Times) to their food choices (local and organic or imported and exotic), and into their sports viewing habits (soccer). In his book How Soccer Explains the World, Franklin Foer writes, “I’ve been around enough of America’s soccer cognoscenti to know that they invite abuse. They are inveterate snobs, so snobbish, in fact, that they think nothing of turning against their comrades. According to their sneering critique, their fellow fans are dilettantes without any real understanding of the game; they are yuppies who admire soccer like a fine slab of imported goat cheese; they come from neighborhoods with spectacularly high Starbucks-per-capita” (246).

Immigrant communities

Discussions of American soccer often fail to include one of the largest segments of American soccer fans: immigrants. Even excluding the groups I’ve mentioned so far, the number of immigrants who are involved in soccer is huge. Television ratings for any game involving Mexican soccer (the league or national team) are huge on Spanish-language channels. GolTV has also made a point of showing Latin American leagues with large audiences of US-based immigrants. And these are just television channels catering to newer immigrants. There are also many immigrants throughout the country who have formed soccer clubs and leagues that continue to attract much interest, albeit relatively local. Take a look at the names of the teams that make up the National Soccer League in Chicago, for instance, and you will get a sense of the immigrant groups that have come to the Windy City over the years.

A video of FK Republika Srpska in Chicago’s National Soccer League

Women’s game

One soccer culture that is stronger in the US than in many other countries is the women’s game. Although the days of US dominance at the national team level are long gone, the US team continues to be among the world’s best. More significantly in terms of numbers are the many girls who play the game. Weekends on suburban soccer fields often bring equal numbers of female and male players. Title IX has helped women’s college soccer programs to boom. While the fate of the newly reconstituted professional soccer league, the WPS, is not clear, it is certain that women’s soccer will be one of many American soccer cultures for years to come.

Online communities

The Internet has changed the world in many ways, and soccer is no exception. For American fans, the Internet has enabled a connection to soccer around the world in ways that were impossible previously (as a child, I remember sorting through newspapers for European results days after games were played). The proliferation of websites has made it as easy to follow soccer from Los Angeles as from London. There is now also a thriving community of websites focused on American soccer as well. The Internet is today, of course, where anyone with an offbeat passion finds a community, but American soccer fans perhaps appreciate it even more because of the years we spent unable to get any information (see, for example, this interview by Adam Spangler of This is American Soccer with Bruce McGuire of DuNord). The Internet has enabled Americans to truly enter the worldwide community of soccer fans.

* * *

What becomes clear when we break down American soccer culture into American soccer cultures is that soccer very much does have a passionate following in the United States, albeit one that is quite fractured. I chuckle to myself when people insist that “Americans don’t like soccer.” It is just not true. In many ways, it is not a question of when soccer will “make it” in the US; rather, soccer already has made it in this country, but we can only see this is we acknowledge the diversity of the many American soccer cultures that exist.

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Any list of soccer meccas in the United States would have to include Nevada Smith’s. The bar, located on the Lower East Side of Manhattan, has bringing in the soccer faithful of New York since 1994. Today, on any given weekend day, the bar shows games from morning till night. Matches from England, Germany, Spain, France, Italy, the United States and beyond (catering to a group of supporters of SK Brann, Nevada Smith’s even shows Norwegian league) fill the bar’s many televisions spread over two floors. Weekends are “a constant coming and going of people,” Nevada Smith’s owner Jack Keane told me recently. “On a busy Saturday, there’s no doubt that we have between 2000 and 3000 fans that come through the doors.”

Fans at Nevada Smith’s (photo: New York Daily News)

Keane, a jovial Irishman has been running the bar for 15 years. He recalls the days in the mid-1990s when he could only get one game a day from the Premier League to show in the bar. German and Italian games became available around that time too and he would show them as well. But it was really with the advent of Fox Soccer Channel (then known as Fox Sports World) in 1997 that the number of games he could show exploded. As the number of games shown at Nevada Smith’s increased, so too did its clientele.

Looking back on 15 years in business, Keane points to the 2002 World Cup as a turning point for his bar. “If there ever a time that we really captured something,” he says, “it was during that tournament.” With games kicking off at 2:00 AM, 5:00 AM, and 7:00 AM, it was not ideal for New York audiences. “A lot of bars felt there was no business to be done during Korea/Japan. I had the opposite attitude. I thought it was going to be the biggest party of all time, and I was right.” Indeed, fans packed the bar throughout the month of the tournament.

One reason that Nevada Smith’s has had sustained success is because it has become a meeting place for supporters clubs of various European teams. Most notable are those for English teams, many of which have supporters clubs at the bar. These clubs are often made up of expats living in New York for a time, some of whom have told Keane how important they are to them. “There is absolutely no doubt that the pride in which they take in gathering under their club banners. Many of them over the years have said to me that coming here is the most important part of their week. I’ve heard that story many, many times.”

The New York Gooners at Nevada Smith’s (photo: flickr/Jonathan_Hawkins)

British clubs are not the only ones to have supporters clubs at Nevada Smith’s. There are clubs that support teams from across Europe, and those clubs have often received favorable responses when they have contacted the European teams. Keane told me, “We’ve had lads in here who have made contact with the clubs in Europe and have gotten immediate response. I remember the Barcelona peña was formed 6 years ago. Within 2 years, Joan Laporta was here in the bar. Laporta has visited the bar twice this year.”

While many European expats make up the membership of the supporters clubs, their ranks are filled by many Americans as well. This mirrors a shift in the clientele at Nevada Smith’s, which has gone from 90% expats to a 50/50 split between expats and American fans. Keane notes that several clubs, especially Arsenal’s, have a high percentage of Americans. Wherever they come from, members of the supporters clubs who congregate at Nevada Smith’s often go on to become close friends. “People who met in here under football banners absolutely have become friends outside our walls,” Keane says. “There has been friendships born here that have been life-long for a lot of these lads.”

In his 15 years running Nevada Smith’s, Jack Keane has seen many changes in the American soccer scene. He notes the tremendous growth in interest in the game in the US, and is particularly impressed with the knowledge that many American fans possess. “Soccer fans in this country are very knowledgeable. I’m always amazed. Let’s say they’re a fan of Arsenal. They also know what’s going on with other teams, they know what’s going on in Germany.” Of course, Keane notes, soccer fans in the US are a “tiny, tiny percentage” of the population. Despite this, he has been mystified that the American sports media has not put a larger emphasis on the game, and the national team in particular. “I’ve never understood why the media have not gotten behind the US national team. … They get little respect from the media in general. They could have a wonderful result earlier in the day and that night get little attention.”

But Keane sees things changing. ESPN in particular has changed its tune, doing what Keane calls a “360” on soccer. Keane sees the sport behemoth muscling in on rights to the English Premier League because, while the audience for soccer may be dwarfed by that for baseball, basketball, and American football, it is significant enough for the network to see value in catering to those fans. Indeed, ESPN executives need only take a trip to Nevada Smith’s on any given weekend to see proof of the passion that soccer in the United States can generate. But they had better go soon: Jack Keane says that Nevada Smith’s has nearly outgrown its current Lower East Side location. “We don’t expect to be at this location very much longer. We’re looking forward to expanding. We have a group of investors who want to take us nationwide.”

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