One important aspect of the US military’s reconstruction work has been an attempt to win over Afghan and Iraqi “hearts and minds.” This work has seen the American military (along with private contractors and the State Department) to use soccer, a popular sport in both countries, to gain support from locals. In doing so, they have run into many obstacles, several of which are emblematic of the larger difficulties the US military has faced in attempting to rebuild Iraq and Afghanistan.

U.S. Army Sgt. 1st Class Michael Sandoval, from Charlie Company, 2nd Battalion, 35th Infantry Regiment, 25th Infantry Division, juggles a soccer ball before giving it away to a boy in the Maghdad district of Kirkuk, Iraq, Sept. 30, 2006. (Photo: TheDonovan.com / U.S. Air Force photo by Staff Sgt. Samuel Bendet)

Several months after the invasion of Iraq, ever-supportive Fox News printed a list of the US military’s reconstruction projects. Several of these projects used soccer. Soldiers helped to collect and distribute soccer balls, set up teams and leagues, and clear and fix up fields throughout the country.

In the years since, Sadr City, Ramadi, and other cities throughout the country have all received new soccer fields or had old ones spruced up. Speaking in 2005, President Bush cited the reopening of a soccer stadium in Najaf as evidence of progress, although the Washington Post wrote shortly after that his claims were overblown.

Discrepancies between President Bush’s views on progress in Iraq and the reality on the ground occur quite commonly. Indeed, many have argued that his administration’s inability to see problems as they developed led to the full-blown insurgency that came about after the invasion of Iraq.

But while skewed perceptions of reality are a problem, some have argued that the military’s “hearts and minds” projects, such as those using soccer to win local support, are themselves problematic. Critiques have come from NGOs such as Oxfam, who said in 2003 that “[m]ilitary involvement in relief provision blurs the boundaries between military strategy and the independent action of impartial humanitarians. Military involvement can compromise the effective delivery of aid and lead to unintended consequences, potentially threatening the security of civilian aid workers.”

Some with military backgrounds have also criticized this strategy, saying that soldiers are not trained to be relief workers. Despite these critiques, the US military continues to employ relief work as part of its arsenal.

Throughout their time in Iraq, the US military has been accused of poor book-keeping. It has been alleged that millions of dollars have been lost and that weapons intended for the Iraqi army and police have instead made their way into the hands of those fighting the Americans. Abuse of funds destined for soccer-related projects has occurred as well. The Washington Post reported that an Iraqi contractor hired to renovate a high school in the Iraqi city of Musayyib was charging them double the going rate for soccer balls.

Part of the reason the military believes that soccer has the potential to win hearts and minds is because the sport and its stadiums had been so misused by previous governments in Iraq and Afghanistan. Saddam Hussein’s son Uday was known to torture Iraqi national team players who performed poorly. The Taliban banned soccer in the national stadium in Kabul and used it instead to stage public executions. By reopening soccer stadiums as places to play soccer and by encouraging people to play the sport free of fear or persecution, the US military hopes it will win local support.

A match organized in Afghanistan’s national stadium after it was reopened in the post-Taliban era

Much of the use of soccer in reconstruction has been projects carried out on the ground in countries the US has invaded. But the success of Iraq’s Olympic team and later its full national team has not escaped the notice, and attempted political repurposing, of President Bush. During his reelection campaign of 2004, Bush used images of the Iraqi team (which surprisingly reached the semifinals) in an ad that included a narrator saying, “At this Olympics there will be two more free nations — and two fewer terrorist regimes.” Some players responded angrily, including Salih Sadir who told Sports Illustrated’s Grant Wahl, “Iraq as a team does not want Mr. Bush to use us for the presidential campaign. He can find another way to advertise himself.”

(Bush seems to have learned his lesson, and didn’t use the Iraqi national team’s victory in last summer’s Asian Cup as an opportunity to toot his own horn. Perhaps he didn’t need to: many media outlets, including the New York Times, wrote about how the accomplishment had brought Iraqis of all stripes together. More recently, Iraqi national team players made the news when three of them defected while in Australia.)

The US is not alone in using soccer to try to improve its image in Iraq and Afghanistan. Japan granted the rights to air its popular anime Captain Tsubasa (renamed Captain Majed) to be broadcast free of charge in Iraq. Before pulling out, Korean forces in Iraq organized soccer tournaments and invited Iraqi players to Korea. Even enemies of the US have tried to use soccer for their own purposes: Iran has sought to increase its influence in neighboring Afghanistan by rebuilding, among other things, soccer fields.

Captain Tsubasa, soon to be Captain Majed (photo: Coucoucircus.org)

But as the biggest player by far in both countries, the US has had the most opportunity to use (and misuse) soccer as a tool in attempting to rebuild Iraq and Afghanistan. Reconstruction has proven far harder than any of the original promoters of war envisioned. Their ideas about freedom and democracy, it turned out, could not simply be imposed on countries with cultures and histories far different from their own.

In August, the US military initiated a project they thought would win over people in the Afghan city of Khost. They flew over the city and dropped soccer balls from a helicopter as a gift to local children. But when the balls hit the ground, the locals were incensed. The balls contained a Saudi Arabian flag, on which the name of Allah is written, and this writing is considered holy by many Muslims. A protest ensued, bringing hundreds out onto the streets.

Khost residents protest the “blasphemous balls” (photo: BBC)

Local politician Mirwais Yasini said, “To have a verse of the Koran on something you kick with your foot would be an insult in any Muslim country around the world.”

A military spokesperson responded, in a manner that epitomized the bright-eyed naiveté with which the Americans have gone at reconstruction in Iraq and Afghanistan. She admitted that US forces had made “significant efforts to work with local leaders, mullahs and elders to respect their culture. Unfortunately, there was something on those footballs we didn’t immediately understand to be offensive and we regret that as we do not want to offend.”

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