Eddie Carvacho: Building a Hispanic Fan Base for The Columbus Crew
Sunday, October 14th, 2007For years, businesses have tested new products in the city of Columbus, Ohio. The capital city is known as a good test market because its population largely resembles that of the United States as a whole. So perhaps it’s not surprising that in the past few years, like many places that did not traditionally have much of a Hispanic population, Columbus has been an ever more popular destination for immigrants from Latin America (the city’s Festival Latino last year drew 300,000 people).
The local MLS team, the Columbus Crew, has taken note of the growing Hispanic population in the area. This year, they appointed Eddie Carvacho, the team’s former goalkeeper coach, as their Director of Hispanic Development. Upon his appointment, Carvacho said, “My objective is very simple. I am the connector within our organization between the growing Hispanic community…” While his objective may be simple, achieving it is anything but. Carvacho spoke with me recently about the challenges of attracting Hispanic fans to the Crew.

Eddie Carvacho (photo: Columbus Crew)
