Soccer and Reconstruction in Iraq and Afghanistan
Reconstruction of Afghanistan and Iraq has proven far harder than the invasions of those two countries. In Afghanistan, a newly released report from a British think tank claims that the Taliban can attack US and coalition forces in over half of the country. In Iraq, the cost of occupation may soon hit $1 trillion dollars, yet the country lacks security in many places.
One important aspect of the US military’s reconstruction work has been an attempt to win over Afghan and Iraqi “hearts and minds.” This work has seen the American military (along with private contractors and the State Department) to use soccer, a popular sport in both countries, to gain support from locals. In doing so, they have run into many obstacles, several of which are emblematic of the larger difficulties the US military has faced in attempting to rebuild Iraq and Afghanistan.

U.S. Army Sgt. 1st Class Michael Sandoval, from Charlie Company, 2nd Battalion, 35th Infantry Regiment, 25th Infantry Division, juggles a soccer ball before giving it away to a boy in the Maghdad district of Kirkuk, Iraq, Sept. 30, 2006. (Photo: TheDonovan.com / U.S. Air Force photo by Staff Sgt. Samuel Bendet)
Several months after the invasion of Iraq, ever-supportive Fox News printed a list of the US military’s reconstruction projects. Several of these projects used soccer. Soldiers helped to collect and distribute soccer balls, set up teams and leagues, and clear and fix up fields throughout the country.
In the years since, Sadr City, Ramadi, and other cities throughout the country have all received new soccer fields or had old ones spruced up. Speaking in 2005, President Bush cited the reopening of a soccer stadium in Najaf as evidence of progress, although the Washington Post wrote shortly after that his claims were overblown.
Discrepancies between President Bush’s views on progress in Iraq and the reality on the ground occur quite commonly. Indeed, many have argued that his administration’s inability to see problems as they developed led to the full-blown insurgency that came about after the invasion of Iraq.
But while skewed perceptions of reality are a problem, some have argued that the military’s “hearts and minds” projects, such as those using soccer to win local support, are themselves problematic. Critiques have come from NGOs such as Oxfam, who said in 2003 that “[m]ilitary involvement in relief provision blurs the boundaries between military strategy and the independent action of impartial humanitarians. Military involvement can compromise the effective delivery of aid and lead to unintended consequences, potentially threatening the security of civilian aid workers.”
Some with military backgrounds have also criticized this strategy, saying that soldiers are not trained to be relief workers. Despite these critiques, the US military continues to employ relief work as part of its arsenal.
Throughout their time in Iraq, the US military has been accused of poor book-keeping. It has been alleged that millions of dollars have been lost and that weapons intended for the Iraqi army and police have instead made their way into the hands of those fighting the Americans. Abuse of funds destined for soccer-related projects has occurred as well. The Washington Post reported that an Iraqi contractor hired to renovate a high school in the Iraqi city of Musayyib was charging them double the going rate for soccer balls.
Part of the reason the military believes that soccer has the potential to win hearts and minds is because the sport and its stadiums had been so misused by previous governments in Iraq and Afghanistan. Saddam Hussein’s son Uday was known to torture Iraqi national team players who performed poorly. The Taliban banned soccer in the national stadium in Kabul and used it instead to stage public executions. By reopening soccer stadiums as places to play soccer and by encouraging people to play the sport free of fear or persecution, the US military hopes it will win local support.

A match organized in Afghanistan’s national stadium after it was reopened in the post-Taliban era
Much of the use of soccer in reconstruction has been projects carried out on the ground in countries the US has invaded. But the success of Iraq’s Olympic team and later its full national team has not escaped the notice, and attempted political repurposing, of President Bush. During his reelection campaign of 2004, Bush used images of the Iraqi team (which surprisingly reached the semifinals) in an ad that included a narrator saying, “At this Olympics there will be two more free nations — and two fewer terrorist regimes.” Some players responded angrily, including Salih Sadir who told Sports Illustrated’s Grant Wahl, “Iraq as a team does not want Mr. Bush to use us for the presidential campaign. He can find another way to advertise himself.”
(Bush seems to have learned his lesson, and didn’t use the Iraqi national team’s victory in last summer’s Asian Cup as an opportunity to toot his own horn. Perhaps he didn’t need to: many media outlets, including the New York Times, wrote about how the accomplishment had brought Iraqis of all stripes together. More recently, Iraqi national team players made the news when three of them defected while in Australia.)
The US is not alone in using soccer to try to improve its image in Iraq and Afghanistan. Japan granted the rights to air its popular anime Captain Tsubasa (renamed Captain Majed) to be broadcast free of charge in Iraq. Before pulling out, Korean forces in Iraq organized soccer tournaments and invited Iraqi players to Korea. Even enemies of the US have tried to use soccer for their own purposes: Iran has sought to increase its influence in neighboring Afghanistan by rebuilding, among other things, soccer fields.

Captain Tsubasa, soon to be Captain Majed (photo: Coucoucircus.org)
But as the biggest player by far in both countries, the US has had the most opportunity to use (and misuse) soccer as a tool in attempting to rebuild Iraq and Afghanistan. Reconstruction has proven far harder than any of the original promoters of war envisioned. Their ideas about freedom and democracy, it turned out, could not simply be imposed on countries with cultures and histories far different from their own.
In August, the US military initiated a project they thought would win over people in the Afghan city of Khost. They flew over the city and dropped soccer balls from a helicopter as a gift to local children. But when the balls hit the ground, the locals were incensed. The balls contained a Saudi Arabian flag, on which the name of Allah is written, and this writing is considered holy by many Muslims. A protest ensued, bringing hundreds out onto the streets.

Khost residents protest the “blasphemous balls” (photo: BBC)
Local politician Mirwais Yasini said, “To have a verse of the Koran on something you kick with your foot would be an insult in any Muslim country around the world.”
A military spokesperson responded, in a manner that epitomized the bright-eyed naiveté with which the Americans have gone at reconstruction in Iraq and Afghanistan. She admitted that US forces had made “significant efforts to work with local leaders, mullahs and elders to respect their culture. Unfortunately, there was something on those footballs we didn’t immediately understand to be offensive and we regret that as we do not want to offend.”
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November 23rd, 2007 13:31
To me, this story really sums up our efforts over there:
http://www.salon.com/news/feature/2007/02/07/soccer_balls/
It contains a great quote that will make sense in context:
“To focus on the air in the balls, or lack thereof, undermines the American spirit of generosity and completely misses the point of giving.”"
November 24th, 2007 02:08
As long as the infrastructure in Iraq (electricity , potable water, waste disposal) continues to be less than what it was during the Saddam-era any effort to win hearts and minds through soccer only serves to make the US look misguided in the eyes of the Iraqi people. Giving somebody soccer balls when they have cholera outbreaks and 2 hrs of electricity a day isn’t doing them a favor. Imagine being stuck in your home because of a blizzard or hurricane for days and when help arrived they showed up not with generators or fresh water but with soccer balls?
I suspect some of the emphasis on soccer is about promoting the US war effort to a domestic political audience here in America. Images of children playing or a community supporting the home team are easily undertood. These same happy images are also easily mistaken for the kind of substantive progress in measures like potable water and power generation that have so far been elusive to the US effort in Iraq.
November 24th, 2007 16:59
We blew up your country, arrested and tortured your older brother, and killed your extended family. Here - watch me juggle while I hold this M-16. Don’t make any sudden moves.
Sincerely,
Uncle Sam
November 25th, 2007 18:25
Iraq is a mess. But I will not fault anyone who makes some attempt to me things better for children. Even if it’s just a soccer ball. Especially when there are folks like Peter who moan, complain yet do nothing.
November 26th, 2007 13:42
“But I will not fault anyone who makes some attempt to me(sic) things better for children.”
Yes, Iraq is much better for children now…
November 27th, 2007 02:03
It seems a bit of a weird one to me- “you’re free now- you can play soccer! Just make sure you don’t get get blown up on your way their.”
In a world understandably fraught with paranoia about US colonial ambition the most important part of trying to win hearts and minds would seem to not actually try act like your trying to win hearts and minds. And just get on with the solemn business of ensuring water, power, security, transport, and every other aspect of infrastructure that coudln’t withstand war, sanctions, invasion, and civil war/strife.
There is something darkly comic about the whole scenario.
“The Americans said they were coming to set us free. They said they wanted to make things better after Saddam. But now my son Mustafa has only one leg, my daughter is dead, and it is not safe enough to visit Baghdad to see my mother. I do not know what the future holds…
Thank god then for the nice new soccer pitch on the edge of town.
It is just a shame Mustafa cannot enjoy it much.”
On another note it seems that the spatial abuse of football stadiums is popular among dictators. Pinochet used to do the same thing. Shoot and torture his opponents in them. Since Pinochet and Hussien (or shall I get back on first name terms and call them Saddam and Augusto) both had CIA backing, at least for a bit, it would be interesting to know if this idea originated in the CIA torture training files…
footballisnotmygod.blogspot.com
November 27th, 2007 11:53
Watching any match featuring Middlesborough or Bolton Wanderers also constitutes a form of torture.
I just can’t for the life of me understand why those brilliant American sports that enjoy so much more coverage than ’soccer’ in the US, baseball, basketball, gridiron, are just not popular in Iraq.
Ah yeah, that’s right, it’s because they’re crap.
November 28th, 2007 03:18
Hello Jason! Yes they are aren’t they. Rubbish. Gridiron especially. I want to make that joke about how come the americans always have a world series for sports that only they play but then I would have to point out that the British do the same, with darts, snooker, bowls, etc.
December 28th, 2007 05:40
This would have been a truly great blog if it didn’t focus so much on America bashing rather than taking an objective look on how soccer culture is influencing Iraqi and Afghan people in their post-war reconstruction.
“Bush seems to have learned his lesson, and didn’t use the Iraqi national team’s victory in last summer’s Asian Cup as an opportunity to toot his own horn.”
– Have you got an axe to grind or what?
Having said that, it wasn’t a complete waste of time reading it because of the actual facts and references you used for backup were awesome.
However, comments like the one I mentioned above and your attempts at portraying the US military as inept, took your peice from Grade A to grain of salt.
May 23rd, 2008 13:29
In Afghanistan, soccer was more popular prior to the Russian invasion of the 1980s and there were some fine Afghan soccer players. The current invasion is no different than that of the Russians and when it comes to soccer the US stooge are using it as a propaganda machine to win the heart and minds of locals. In the above picture of national stadium there is the picture of a warlord who is responsible for countless death and destruction. Let us separate political agendas from the spirit of sport and soccer in particular.
September 15th, 2008 05:36
omg no coments from afgz onlii 4rm amircan or british or other we all r afg buh we even dont have time 2 read abuh our own country i have seen onlii others coment thnx ppl thnx alot am afg gal 14 yrs old thnx 4 ur ideas nd everyfing thnx guyz best off luck thanks