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	<title>Comments on: Gazprom&#8217;s Sponsorship of Schalke</title>
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		<title>By: HeiaVincent</title>
		<link>http://cultureofsoccer.com/2007/05/08/gazproms-sponsorship-of-schalke/comment-page-1/#comment-578</link>
		<dc:creator>HeiaVincent</dc:creator>
		<pubDate>Mon, 14 May 2007 17:05:17 +0000</pubDate>
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		<description>Considering the power the Schalke fanbase has, I&#039;d be surprised if Gazprom try to acquire the club - at least it won&#039;t happen without a fight and much noise, something Gazprom would not want.</description>
		<content:encoded><![CDATA[<p>Considering the power the Schalke fanbase has, I&#8217;d be surprised if Gazprom try to acquire the club &#8211; at least it won&#8217;t happen without a fight and much noise, something Gazprom would not want.</p>
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		<title>By: David</title>
		<link>http://cultureofsoccer.com/2007/05/08/gazproms-sponsorship-of-schalke/comment-page-1/#comment-559</link>
		<dc:creator>David</dc:creator>
		<pubDate>Fri, 11 May 2007 21:58:13 +0000</pubDate>
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		<description>Kevin - In some of the articles I read, when the sponsorship deal was signed, some thought there might be more to it than met the eye and that Gazprom had in fact acquired a stake in Schalke. It wouldn&#039;t surprise me if they did so - &lt;a href=&quot;http://www.uefa.com/magazine/news/kind=134217728/newsid=497842.html&quot; rel=&quot;nofollow&quot;&gt;Gazprom already have a controlling stake in Zenit St Petersburg&lt;/a&gt;.</description>
		<content:encoded><![CDATA[<p>Kevin &#8211; In some of the articles I read, when the sponsorship deal was signed, some thought there might be more to it than met the eye and that Gazprom had in fact acquired a stake in Schalke. It wouldn&#8217;t surprise me if they did so &#8211; <a href="http://www.uefa.com/magazine/news/kind=134217728/newsid=497842.html" rel="nofollow">Gazprom already have a controlling stake in Zenit St Petersburg</a>.</p>
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		<title>By: kevin</title>
		<link>http://cultureofsoccer.com/2007/05/08/gazproms-sponsorship-of-schalke/comment-page-1/#comment-556</link>
		<dc:creator>kevin</dc:creator>
		<pubDate>Fri, 11 May 2007 13:59:16 +0000</pubDate>
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		<description>It will be interesting to see if Gazprom decide to go a step further and actually take part ownership of Schalke. When the sponsorpship deal went through last year the Russians said they had no intention of owning Schalke but that might change. They obviously have the means to do it, and Bayern Munich are part owned by Adidas.</description>
		<content:encoded><![CDATA[<p>It will be interesting to see if Gazprom decide to go a step further and actually take part ownership of Schalke. When the sponsorpship deal went through last year the Russians said they had no intention of owning Schalke but that might change. They obviously have the means to do it, and Bayern Munich are part owned by Adidas.</p>
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		<title>By: sarah</title>
		<link>http://cultureofsoccer.com/2007/05/08/gazproms-sponsorship-of-schalke/comment-page-1/#comment-551</link>
		<dc:creator>sarah</dc:creator>
		<pubDate>Wed, 09 May 2007 14:35:32 +0000</pubDate>
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		<description>i agree with you david. this deal is interesting because of its political associations. however i was just wondering how can gazprom improve its image to germans overall when its just sponsoring one team. surely, other germans of rival teams esp, would have more reason to dislike gazprom for all its links with kremlin and now, funding its rivals!</description>
		<content:encoded><![CDATA[<p>i agree with you david. this deal is interesting because of its political associations. however i was just wondering how can gazprom improve its image to germans overall when its just sponsoring one team. surely, other germans of rival teams esp, would have more reason to dislike gazprom for all its links with kremlin and now, funding its rivals!</p>
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		<title>By: David</title>
		<link>http://cultureofsoccer.com/2007/05/08/gazproms-sponsorship-of-schalke/comment-page-1/#comment-550</link>
		<dc:creator>David</dc:creator>
		<pubDate>Wed, 09 May 2007 11:15:14 +0000</pubDate>
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		<description>HeiaVincent - I don&#039;t necessarily think Gazprom sponsorship deal is shady. What interests me most about it is how Gazprom is in fact a proxy for the Russian government, and thus the deal is essentially an act of diplomacy. Also, one difference about this deal is that its goals are so clear. Most sponsorships are designed, of course, to improve business, but they rarely have such clear objectives.</description>
		<content:encoded><![CDATA[<p>HeiaVincent &#8211; I don&#8217;t necessarily think Gazprom sponsorship deal is shady. What interests me most about it is how Gazprom is in fact a proxy for the Russian government, and thus the deal is essentially an act of diplomacy. Also, one difference about this deal is that its goals are so clear. Most sponsorships are designed, of course, to improve business, but they rarely have such clear objectives.</p>
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		<title>By: HeiaVincent</title>
		<link>http://cultureofsoccer.com/2007/05/08/gazproms-sponsorship-of-schalke/comment-page-1/#comment-549</link>
		<dc:creator>HeiaVincent</dc:creator>
		<pubDate>Wed, 09 May 2007 11:05:43 +0000</pubDate>
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		<description>A very interesting subject you have chosen to write about. There certainly are more factors here than in most sponsorships. But to be honest, I don&#039;t find it particularly more shady than, say AIG/Man Utd. Of course these sponsors will have their own ideas about what might benefit them, and of course many of these have nothing but profit (and in some extent monopoly= in mind. When you talk about such large corporations, political consequences are unavoidable.</description>
		<content:encoded><![CDATA[<p>A very interesting subject you have chosen to write about. There certainly are more factors here than in most sponsorships. But to be honest, I don&#8217;t find it particularly more shady than, say AIG/Man Utd. Of course these sponsors will have their own ideas about what might benefit them, and of course many of these have nothing but profit (and in some extent monopoly= in mind. When you talk about such large corporations, political consequences are unavoidable.</p>
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